Social Media for Wine

The course will be held in Romanian, and the supporting materials will be in English

Develop Your Brand in the Wine Industry

Discover how to harness the full potential of social media, in order to reach wine enthusiasts worldwide! Join expert Corneliu Vilsan in a comprehensive course designed specifically for the wine market. This course, structured in three sessions, will guide you through essential strategies and tools required to build a strong, engaging online presence that resonates with your audience.

The Social Media for Wine course consists of three focused, one-hour sessions held a week apart. This format allows you to gain valuable insights and have time to apply what you learn between sessions. Each session includes expert guidance, real-world examples, and Q&A sessions.

WHAT YOU WILL LEARN

Session 1

January 16, 2025

Learn how to assess your brand's online presence and create an effective development plan by analyzing the optimal digital channels for your business. Identify opportunities, discover industry trends, and set an optimized budget, maintaining consistent brand messaging across platforms to provide your audience with a coherent, trustworthy experience.

Session 2

January 23, 2025

Content Strategy and Smart Tool – This second session focuses on developing an engaging content strategy and using smart tools. Learn how to create captivating and relevant content for the wine industry and discover the most efficient tools for social media optimization. You'll also receive practical tips on collaborating with social media agencies.

Session 3

January 30, 2025

Influencers, KPIs, and Case Study: Campo Viejo – The final session covers influencer collaboration and performance measurement, with lessons drawn from the success of the Campo Viejo brand. Learn how to select ideal partners for your wine brand and how to identify and interpret key metrics to measure campaign success.

Social Media for Wine

WHAT YOU WILL LEARN

Audience Segmentation and Targeting

Audience Segmentation and Targeting Identify your ideal audience and engage with precision.

How to Create a Social Media Plan

Learn to develop a consistent, results-driven social media strategy

Content Strategy

What to say, how to say it, and to whom? Discover the secrets of creating captivating wine-industry-specific content that resonates with your audience.

Smart Tools for Efficiency

Find tools and techniques that save you time and maximize message impact.

Collaborating with Wine Industry Influencers

Learn how to work with influencers to expand your reach and discover the secrets of ideal partnerships.

Specialized Wine Media

Navigate the media world specialized in wine to amplify your brand.

Smart Tools for Efficiency

Find tools and techniques that save you time and maximize message impact.

Collaborating with Wine Industry Influencers

Learn how to work with influencers to expand your reach and discover the secrets of ideal partnerships.

Measuring Success: Social Media KPIs

Track the right metrics to understand and boost your online presence impact.

ABOUT

Corneliu Vilsan

Corneliu Vilsan has 20+ years of experience and proven success in General Management and senior functional roles (Marketing and Business Development) at some of the world’s leading companies including top multinational companies like Pernod Ricard, Seagram, Johnson & Johnson Throughout these years, he has developed strong strategic thinking and business acumen whilst working in over 50 countries across 3 continents.

„It is my belief that companies generally struggle to develop appropriate strategies and successfully implement these strategies in order to optimise investment – it is both an art and a science to do so effectively”, says Corneliu Vilsan.

His company collaborates with a leading global information & measurement company, which specializes in providing market research, insights and data about what customers watch, listen to and buy. This allows him to deliver a unique approach for marketing optimisation. He also works with some of the most innovative companies in their field (Revenue Growth Management using AI, market research and media audit), in order to deliver the most cost efficient solution for any marketing needs.

Social Media for Wine

Invest in your success and connect with the right audience!

Choose this course to turn social media in a strategic advantage for your wine brand!

Develop Your Brand in the Wine Industry

Session 1

Session 2

Session 3

Social Media for Wine

Audience Segmentation and Targeting

How to Create a Social Media Plan

Content Strategy

Smart Tools for Efficiency

Collaborating with Wine Industry Influencers

Specialized Wine Media

Smart Tools for Efficiency

Collaborating with Wine Industry Influencers

Measuring Success: Social Media KPIs

WINES OF ROMANIA

UTILE