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Liliac – The Wine of Transylvania

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 You can find wines from Liliac Winery in Austria, Germany, Belgium, the Netherlands, Poland and Canada.

For anyone wishing to discover the world of Liliac, the Lechinta area is a reference point. Whether it’s about the monuments in the area, the wonderful scenery offered by the hills at the foot of the Carpathian Mountains or the attention paid to the wine – Liliac Winery’s offer caters to all tastes.

Their lodge offers the perfect setting for exclusive events. Spend unforgettable hours with your guests, with international cuisine and wine tasting at the highest level. The Liliac team is happy to meet your needs by guiding you on travel and accommodation arrangements.

INFO

Liliac - a constantly updated "passport" of the winery, useful for consumers and professionals

  • Name of the winery: Liliac – The Wine of Transylvania
  • Region: Transylvania
  • Contact person: Miron Radic
  • Phone: +40758545422
  • E-mail: hello@liliac.com
  • Working hours: Wednesday – Sunday 11-20
  • Company name: amb Wine Company SRL
  • Year founded: 2011
  • Owner/Owners: Alfred Michael Beck; Amrei Beckmajoritari
  • Oenologist: Paula Bota & Cristina Carazan; Consultant Ghislain Moritz
  • Annual production (in litres): 330.000
  • Direct sale at the winery: 51.55 ha; YES
  • Cellar address: Main Street 41, Batos, Mures
  • Head office address: 20 Child Street, Sector 1, Bucharest
  • Website: www.liliac.com
liliac winery
Liliac - The Wine of Transylvania (2)

Liliac - The Wine of Transylvania

Liliac Winery revived wine production in Lechint

Although it belongs, to the Lechinta DOC (denomination of origin), the Liliac Winery vineyard is divided not only between two localities, but even between two counties: 38 hectares in Batos (Mures) and 15 hectares in Lechinta (Bistrita-Nasaud). Located at a lower altitude, the hectares of Batos benefit from heavy and deep soil and wide temperature differences between day and night, perfect conditions for the production of complex wines, both white and red. Located at a slightly higher altitude, the vineyards of Lechinta are located on sandy slopes, almost devoid of clay, which is an argument in favor of white wines.

The story of the winery that revived the wine production in Lechinta and brought a fresh and youthful feel to the Romanian wine market starts with Alfred Michael Beck, the owner of amb Holding, one of the investors who enjoyed the peak of the real estate market in Romania. Although, in Romania, his name is closely linked to buildings and residential complexes, Alfred Beck has always been in love with agriculture – people said about him that he works in real estate from Monday to Friday, after which he returns to his living as a farmer in Austria, where he raised animals and took care of 200 hectares of crops.

The story of the wine produced by Liliac Winery begins in 2010

In fact, the first step towards farming in Romania was not the investment in Lechinta, but a 700 hectares cereals farm in Olt, established in 2006. The wine story was only born in 2010, when one of his employees told him that he had 20 hectares of vineyards for sale in Batos. After a short visit, he understood the potential of the area, Alfred Beck got down to business. First, a primary, trial fermentation, right in the cellar of the former owner’s house, made by Willie Opitz, the one who would establish the style of future wines. The 2010 harvest is the only one that did not reach the market, being only vinified "for testing". The first 16,000 bottles came from the 2011 harvest. Today, the winery can produce between 250 and 300 thousand bottles, this being the self-imposed maximum limit, in order to preserve at the size (and philosophy) of a boutique winery.

Also in 2010, like any respectable businessman, Alfred Beck offered "competitive" scholarships to students from the Economic & Business School of Vienna. That year, the theme was the potential of Romanian wines on the Austrian and German markets. Among the three candidates, Miron Radici had the most "hands-on" approach – direct discussions with 43 wine import and distribution companies. Despite the discouraging answers, the information obtained and the attitude towards this type of business led Beck to offer Radici the export department at first, and then the entire sales department, the following year. After another year, in 2012, Miron Radici became the youngest CEO in the world of Romanian wine, at only 24.

Liliac Winery was one of the first targeting a new generation of consumers

For 12 years, Liliac continues to surprise. From the first luxury Feteasca neagra to the first orange wine, from the first "Shilfwein" nectar (with grapes dried on straw racks) to the return of the beloved Neuburger to the market, Liliac is always looking for something new. But not innovation for the sake of it – every year, the wine faithfully reproduces the story of the land and the conditions of that harvest. If the year calls for a fresh and modern wine, then that one is born. If the year allows for a serious wine, one to be aged in barrels and then in cellars – then efforts will be made towards that wine.

Perhaps the most important, however, is the special emphasis placed on attracting young people to the world of wine, first by promoting the Young range – a selection of fresh, light and attractive wines, then by co-opting young artists to create suitable labels for these wines. Until today, Liliac Winery is one of the very few producers (unfortunately) who focuses on a new generation of consumers. A bet that cost, until now, almost 10 million euros, but which no one wants to see redeemed too soon – amb Wine Company is a project for the future and for the next generations. Alfred Beck’s daughter, Amrei, has already become a co-owner of the winery and says that her passion for wine grows with every day she works at Liliac…

And, because we know you are wondering where the unusual name of the winery comes from: no, it has nothing to do with flowers, nor is it an attempt to capitalize on the legend of Dracula. The bats that circle the church tower in Lechinta are true protectors of the vineyard, defending it from potentially harmful insects. And this is only a small part of the other story, of sustainable agriculture, which Liliac employs. But about this, maybe it is better to ask them directly, because they are always happy to have guests!

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