Mrs. Luchi Georgescu is a remarkable Romanian entrepreneur whose journey spans industries as diverse as wine, meat processing, construction, and tourism. In this episode, we introduce you to a rarely spotlighted figure who shares profound insights into what it truly takes to build long-term success in Romania.
From assembling a team rooted in shared values and empathy, to navigating the unpredictable challenges of an often business-unfriendly state, Mrs. Georgescu offers a candid, heartfelt look at what it means to dedicate your life to building - not for legacy, but out of self-respect.
We also trace the 75-year legacy of Beciul Domnesc, a company with centuries-old roots, and follow its 25-year transformation under her leadership: from a processor with 26 wineries and no vineyards, to a top-tier player with wines for every occasion and Romanian vinars (brandy) that can stand proudly among the world’s best.
The Wines of Romania podcast is inspired by the “Deschidem Vinul Românesc” / “We Open the Romanian Wine” national program by Carrefour Romania, dedicated to both consumers and local wine producers.