Wines of Romania invites you to a new podcast episode. This time, Marinela Ardelean welcomes Marius Iliev, Chairman of the Board, and Alin Lăzărescu, recently appointed as CEO of the Vintruvian Estates group. The discussion covers the group’s new organizational decisions, future efforts to promote Romanian wine globally, strategy and implementation, as well as grapes, varieties, successful wines, and how consumer taste can influence production policies.
Highlights from the episode:
? We are evolving from an entrepreneurial structure to a more corporate one, but without exaggeration — we still enjoy entrepreneurship.
? A capital increase of approximately 6.5 million euros is coming.
? Essentially, the board of directors will define the strategy, and the executive team led by Alin Lăzărescu will implement it.În esență, consiliul de administrație va decide strategia, iar echipa executivă, condusă de Alin Lăzărescu, o va aplica
? “Alin doesn’t impose tasks — he motivates people to follow them.” – Marius Iliev
? “For me, 20 years ago, wine meant a cellar, barrels, and stainless steel tanks. Now I know it’s more important to understand the consumer — because you don’t make wine for yourself, but for consumers.” – Alin Lăzărescu
? Romanian wine abroad primarily means an investment.
? International recognitions have helped, and we have now been included in the “Great Wines of the World” list.
Subscribe to the Wines of Romania YouTube channel to stay updated with the latest news, interviews, and articles about Romanian wine. The Wines of Romania podcast is inspired by Carrefour Romania’s “Deschidem Vinul Românesc” program. ? This episode was filmed at the CEC Palace in Bucharest, with the support of CEC Bank.
