Ep. #20 Claudiu Necsulescu, Jidvei: Wine cannot be cannot exist without a soul
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Claudiu Necsulescu, Jidvei: Wine cannot be cannot exist without a soul
The owner of Jidvei exclusively tells us the story of the largest Romanian wine business, about the things he learned from his father and which he tries to pass on to his daughters. And not only that, but also what is the difference between team and family, what it means to build for the future and what are the real success indicators in the world of wine.

Podcast inspired by Carrefour Romania’s Deschidem Vinul Romanesc (We Open the Romanian Wine) program - the first national initiative dedicated to local wine producers and consumers.

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Ep. 64: Luchi Georgescu, the story of a quarter century at Beciul Domnesc
Meet Luchi Georgescu, a rare and inspiring figure in Romanian entrepreneurship. From wine and meat processing to construction and tourism, she’s built success across seemingly unrelated fields. In this episode, she shares the values that drive her, the obstacles she’s faced - including a challenging business environment - and the 25-year transformation of Beciul Domnesc into a leader in Romanian wine and vinars. A story of building not for legacy, but out of self-respect.
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#Ep. 63: On True Sustainability, with Antonio Amorim, CEO of Corticeira Amorim
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Screenshot 2025-07-21 at 15.15.29
Ep. 64: Luchi Georgescu, the story of a quarter century at Beciul Domnesc
Meet Luchi Georgescu, a rare and inspiring figure in Romanian entrepreneurship. From wine and meat processing to construction and tourism, she’s built success across seemingly unrelated fields. In this episode, she shares the values that drive her, the obstacles she’s faced - including a challenging business environment - and the 25-year transformation of Beciul Domnesc into a leader in Romanian wine and vinars. A story of building not for legacy, but out of self-respect.
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#Ep.62: Cezara Tănase & Radu Ionescu: Kaiamo was born from the values we grew up with
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