SERVE

SSERVE becomes the first private winery in Romania – 1994

SERVE winery is a family company, as Mihaela Tyrel de Poix said in an exclusive interview with the Wines of Romania team.

In the 90s, the great international wine critics knew about Romania that it had once made wine. But nothing more. Romania was a blank spot on the map, and the domestic market oscillated between misleading labels, defective bottles and stocks of so-called old wines from “privatised” warehouses. The few wines that did make a splash on the market were demisexc and demidulci, where the rest of the sugar (or added sugar, often) had the sole purpose of masking hygiene defects.

SERVE. Excellence runs in the family.

This was the landscape in which Count Guy de Poix, a Corsican dentist with a passion for skiing, whose family had been involved in wine for generations, both at home in Corsica (Domaine Peraldi) and in the Champagne region, where they owned the famous Piper-Heidsieck, made his appearance. A series of happy events brought together Guy de Poix and Aurel Rotarescu, who became Guy’s disciple and the oenologist who, from 1994 until today, defines the soul of SERVE wines.

After Guy’s death, Mihaela de POIX, together with Aurel and the SERVE team, carry on the dream and the belief of Count Guy de POIX.

  • • Contact person: Geta Nicolae
  • • Phone: 0723627535
  • • E-mail: gnicolae@serve.ro
  • • Programme: 09:00 – 18:00
  • • Company name: SERVE CEPTURA SRL
  • • Year founded: 1994
  • • Owner: Mihaela Tyrel de POIX
  • • Oenologist: Aurel Rotarescu
  • • Annual production: 525,000 litres
  • • Surface: 66 ha
  • • Direct sale at the winery: YES
  • • Cellar address: Ceptura 125 C Prahova, Romania
  • • Head office address: 48 Pastor Street, Bucharest
  • • Website: www.serve.ro

LAST UPDATE: MARCH 2024

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